Maybe Zoom Parties Weren’t So Bad

New research suggests Zoom brought not just fatigue — but genuine connection

Clive Thompson
7 min readMar 19, 2023

--

A laptop open to a Zoom grid with 20 faces. A green mug sits next to the laptop
Photo by Chris Montgomery on Unsplash

I’m an extrovert, so when COVID hit, I lunged for any form of social connection I could get.

That meant: Zoom parties!

Back in early 2020, Zoom was blowing up. Quite literally: Its sales were up 370% in the first few months of the pandemic. (In the first month of the US’s great “go work from home, you white-collar workers” experiment, I interviewed Zoom CEO Eric Yuan — over Zoom, of course, while he sat in his car parked at the side of the road. He was cheerful but haggard; we talked about me writing a profile of him, but the next week Zoom’s server farms burst into flames — metaphorically anyway — and Yuan was too busy fixing Zoom’s security so aggro teens couldn’t zoombomb random online corporate meetings, and he had no time to meet.)

Anyway, the point is: Like many extroverts with solid wifi, I immediately set up “Zoom parties” so I could hang out with folks in cubic Brady Bunch grids. I had Zoom parties with old friends from Canada; I had Zoom drinks with my bandmates in the Delorean Sisters; while reporting a story on how white-collar corporate America went abruptly remote, I attended virtual staff hangouts of companies I reported on, where they hoisted goblets of wine and…

--

--

Clive Thompson

I write 2X a week on tech, science, culture — and how those collide. Writer at NYT mag/Wired; author, “Coders”. @clive@saturation.social clive@clivethompson.net