The Risk of a New AI Winter

History has not been kind to AI pioneers who overpromise and underdeliver

Clive Thompson
8 min readFeb 22, 2023

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Green leaves covered with frost; the branches are particularly covered as well
Photo by Rodion Kutsaiev on Unsplash

Is winter coming?

I speak of an “AI winter”, of course.

They’re part of the boom-bust cycle that we’ve seen in AI history. During an AI boom, computer scientists and firms invent new techniques that seem exciting and powerful. Tech firms use them to build products that promise to make everyone’s lives easier (or more productive) and investors unleash a geyser of funding. Everyone — including starry-eyed journalists — begins overpromising, gushing about the artificial smarts that will be invented. Humanlike! Godlike! Omniscient!

That level of hype can’t be maintained, though — and at some point the industry starts underdelivering. The AI turns out to be surprisingly fail-ridden. Companies and people that try using it to solve everyday problems discover it’s prone to errors, often quite mundane ones.

Then an “AI winter” begins. Customers stop paying top dollar for AI products; investors close their purses. Journalists begin more critically appraising the landscape. And because everyone feels burned (or embarrassed), things slide into an overly negative cycle: Even the computer scientists and inventors with legitimately interesting new paths for AI can’t easily get funding to…

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Clive Thompson

I write 2X a week on tech, science, culture — and how those collide. Writer at NYT mag/Wired; author, “Coders”. @clive@saturation.social clive@clivethompson.net